The ASEAN Colors 2024 Friendship Cultural Festival is an eagerly anticipated international cultural exchange event in Hanoi, drawing excitement since early August. This festival aims to strengthen the bonds between Hanoi's people and those of ASEAN member countries, as well as with international friends.

Colors of ASEAN Festival 2024 in Hanoi

This cultural ASEAN festival recently took place over four days, from August 29th to September 1st. Locals, visitors from other provinces, and international tourists all gathered at Doan Mon Square, Thang Long Imperial Citadel, Hanoi, to enjoy this lively celebration packed with cultural activities.

Doan Mon Square at the Thang Long Imperial Citadel in Hanoi was the venue for the ASEAN Colors Festival

This event, which promotes international cultural exchange and people-to-people diplomacy, also marked significant anniversaries, including ASEAN's 57th anniversary, Vietnam’s 79th National Day, Hanoi’s 70th Liberation Day, and the 25th anniversary of Hanoi being named a "City for peace" by UNESCO. The festival’s main goal is to foster closer ties between the people of Vietnam and the ASEAN community.

Special activities during this golden weekend

This ASEAN Festival 2024 offered a variety of unique and exciting activities that captivated both locals and international visitors.

Exploring the colorful exhibition spaces  

Festival-goers were treated to a vibrant and diverse atmosphere with beautifully decorated and recreated spaces. A standout feature of ASEAN Colors 2024 Friendship Cultural Festival was the Integration Pavilion, which showcased 57 creative booths from ASEAN countries, offering a range of souvenirs and traditional products.

The Street Flavor Pavilion section featured over 70 stalls offering the delicious and diverse flavors of Southeast Asian cuisine

This festival also featured the Street Flavor Pavilion, with 70 booths recreating the charm of Hanoi’s Old Quarter, complete with traditional dishes and a nostalgic ambiance. Nearby, the Village Scent Pavilion showcased 79 booths symbolizing the 79th anniversary of the Socialist Republic of Vietnam, highlighting regional culture and agricultural products.

Visitors were especially charmed by the recreations of iconic vehicles such as trams, cyclos, and flower-laden bicycles. The booths were thoughtfully arranged, blending modern products with traditional crafts, reflecting the festival’s theme of cultural integration.

The flower-laden bicycle model is one of the unique and iconic Vietnamese features in this festival

ASEAN friendship cultural exchange music program

On the evening of August 29th, the festival’s music program kicked off with a ribbon-cutting ceremony for the ASEAN Cultural Colors exhibition. This was followed by a series of lively performances by embassy officials and international students, showcasing the diverse cultures of ASEAN. The audience also enjoyed a colorful costume show featuring traditional attire from ASEAN countries and a contemporary musical performance of Pinocchio 2024.

The festival’s music program showcased captivating cultural performances from various ASEAN countries

ASEAN Colors 2024 Friendship Cultural Festival’s music program also featured performances by well-known Vietnamese artists, including MC Le Anh, meritorious artist Hong Lien, meritorious artist Phan Thu Lan, singer Dinh Trang (Sao Mai runner-up), and singer Ha Duc Tam (the Voice). These artists brought to life the warmth and cultural richness of Vietnam through popular songs like ASEAN Song, Hello Vietnam, Hanoi mua thu, Hanoi mot trai tim hong, Mot vong Vietnam, Vietnam nhung chuyen di, Vietnam trong toi la...

Visitors attending this festival could enjoy the enchanting night views within the Thang Long Imperial Citadel

Beyond the music, ASEAN festival offered plenty of other fun activities, including a drawing contest titled "I love Hanoi - city of peace" for both international and Vietnamese children, nighttime tours of the Thang Long Imperial Citadel, and opportunities to wear traditional costumes and take photos. Families and children could also enjoy traditional games like wood stacking, making to he (toy figurines), paper mache masks, allowing everyone to relive the joy of childhood through these classic games.

Making to he figurines - a traditional Vietnamese craft was a fun activity for visitors to try

Special significance of the ASEAN Colors Festival

This festival was organized to showcase the diverse cultures, landscapes, and people of ASEAN member countries through cultural exchanges and art exhibitions, allowing Vietnamese people and international friends to experience and appreciate these rich traditions. It also inspired a sense of pride and ambition among locals to build and develop Hanoi as a "civilized - modern - cultural city".

The ASEAN Festival 2024 helped promote Vietnam's image to its ASEAN neighbors

ASEAN Colors 2024 Friendship Cultural Festival was a meaningful event that helped to promote Vietnam and Hanoi to the international community. It was also a chance to celebrate and spread the spirit of unity, friendship among ASEAN nations, and the love of peace. Start planning your Hanoi tour today to take part in other exciting activities in this city!