Following the success of the 2023 festival, the Hanoi Tourism Gift Festival 2024 edition promises to be an even more vibrant celebration of the capital’s rich culture and heritage. Taking place from August 23 to 25, this year’s festival, themed "Hanoi Gifts", will highlight the unique gifts, cuisine, and crafts that make Hanoi a must-visit destination.

The significance of the festival in 2024

The festival is a chance for Hanoi to introduce tourists to the unique cultural and culinary beauty of this land with a thousand years of civilization.

Promoting Hanoi tourism

The Hanoi Tourism Gift Festival 2024 is a key event designed to boost tourism, positioning Hanoi as a safe, friendly, and high-quality destination. Held annually, the festival aligns with Vietnam’s National Tourism Year and commemorates significant historical milestones, such as the 70th anniversary of the capital's liberation. Through this festival, Hanoi seeks to attract more visitors, particularly around the National Day on September 2, and showcase the city's unique charm.

The festival is an annual event aimed at stimulating tourism

Celebrating cultural heritage and craftsmanship

This festival is more than just a tourism event; it is a celebration of Hanoi’s cultural heritage. By promoting traditional crafts and culinary arts, the festival helps preserve and honor the city's rich history. The event also fosters collaboration between government agencies, tourism businesses, artisans, and local communities, creating a platform for showcasing Hanoi’s unique cultural offerings to both domestic and international visitors.

About the theme "Hanoi Gifts"

The theme at this year's festival emphasizes the development of experiential culinary tourism, a growing trend in many countries. Through these "gifts", the festival aims to honor the culinary excellence of the capital, contributing to the preservation and promotion of traditional culinary culture. This effort contributes to the development of the capital's tourism industry, attracting visitors from all directions to Hanoi through its rich culinary and cultural offerings.

Hanoi seeks to attract visitors through its culinary offerings and food culture

Exciting programs at the Hanoi Tourism Gift Festival 2024

With over 100 participating units, including more than 20 food stalls and numerous check-in spots, the festival promises an array of activities and attractions.

Spectacular opening ceremony

The festival will kick off with an opening ceremony at 7:30 PM on August 23, 2024, at the main stage in front of Thống Nhất Park, Trần Nhân Tông Street, Hai Bà Trưng District. The ceremony will feature impressive artistic performances, including 3D mapping technology, contemporary shadow dance,... offering a unique visual experience while conveying the story of culinary traditions from past to present. A highlight of the program will be a unique opening ritual, marking the start of a three-day journey to explore the culinary heritage of Hanoi.

The opening ceremony will feature spectacular artistic performances

Tourism gift showcases

The festival will feature dozens of carefully selected booths, creating a familiar "36 streets" atmosphere. The "Hanoi Gifts" food stalls will showcase the beauty and allure of Hanoi through its signature flavors. Throughout the festival, visitors can explore various thematic spaces, including:

• Tourism gift product space:  Showcasing unique and sophisticated tourism gifts from local producers, highlighting memorable souvenirs representing the capital.
• Tourism service space: Promoting travel services, tours, and special offers from local travel agencies.
• Craft village experience space: A demonstration area where visitors can try their hand at traditional crafts, such as making bamboo dragonflies, colorful gifts, and exploring coffee and recycled art.
• Hanoi beauty exhibition space: Featuring scenic spots for photo opportunities, including themed displays like "Hanoi to Love" and "Hanoi Gift Box".
• Culinary heritage space: Displaying culinary gifts from the 36 Streets, including traditional treats like tea, coffee, dried fruits, lotus jam, and nuggets.

The festival will feature spaces dedicated to promoting Hanoi tourism to visitors

Cultural performances

Throughout Hanoi Tourism Gift Festival 2024, visitors will be treated to vibrant cultural performances, including:

• Vibrant drum performance combined with music, showcasing captivating acts such as dance, theater, and traditional costume displays, creating a lively and dynamic atmosphere.
• Gong performances by the Muong ethnic group from Thach That District, alongside street circus acts, hip-hop, and flash mobs, offer visitors fun and engaging experiences.
• Performances of Cheo tau singing from Tan Hoi commune and Ca tru art from Thuong Mo commune, Dan Phuong District, featuring renowned artists.
• The Trong quan singing performance, presented in the form of folk duet singing by Phuc Tho District, will bring visitors unique, rustic, and sincere folk melodies, deeply connected to everyday life.
• The "Passionate Hanoi" music performance will leave a lasting impression, serving as a thread connecting the past and present. This musical performance will be like a harmonious symphony, evoking memories of a familiar and beloved Hanoi at this year's festival.

Stunning performances will also feature at the festival

Workshops and hands-on experiences

At the festival, visitors can participate in various workshops, including folk painting and traditional craft workshops such as kite making, silk painting, bamboo dragonfly crafting, tò he (rice dough figurines), conical hat making, and pottery painting.

Culinary workshops will also be available, including coffee brewing and the "Hanoi Drinks" bartender workshop, along with many other exciting activities. Renowned artisans will guide participants in these workshops. Additionally, attendees will have the chance to receive gifts from the organizers by collecting stamps through various activities during the event.

The festival will also feature a series of interactive workshops

The Hanoi Tourism Gift Festival 2024 is a must-visit event for anyone in love with culture, history, and culinary delights. With its vibrant atmosphere, diverse activities, and delicious food, this festival offers a truly unforgettable experience. Book your Hanoi tour today and discover the magic of this ancient city.