Jun - 30 - 2023
The Banh Chung - Banh Giay Festival bears the imprint of the spiritual culture of the inhabitants of Sam Son coastal city, reminding us of the myth that Prince Lang Lieu developed banh chung and banh giay as an offering to Hung King.
Banh Chung - Banh Giay Festival is one of the most important festivals in Sam Son, Thanh Hoa.
The annual Banh Chung - Banh Giay Festival takes place in Sam Son, Thanh Hoa, from the 11th to the 13th of the fifth lunar month. Many people from other places come to Sam Son, Thanh Hoa to join in this festival.

The annual Banh Chung - Banh Giay Festival takes place in Sam Son from the 11th to the 13th of the fifth lunar month
The Banh Chung - Banh Giay Festival is infused with the spiritual culture of the Sam Son, people, recalling the myth that Prince Lang Lieu developed banh chung and banh giay as an offering to Hung King. Additionally, this event is celebrated to pay honor to the ancestor of weaving and the god Doc Cuoc, hoping for a bountiful harvest, good health, and prosperity as well as for good weather.

The Banh Chung - Banh Giay Festival recalls the myth of creating banh chung and banh giay
Early in the morning, a traditional palanquin procession leaves temples in communes to kick off the holiday. More than a thousand people dressed in traditional attire, including elderly people, women, young people, and children, joined the parade of palanquins moving down Ho Xuan Huong Street before congregating in the Doc Cuoc Temple's courtyard to be ready for the official ceremony.

A traditional palanquin procession leaves temples in communes to kick off the holiday
After the opening speech, there was a reading to remember the person who had discovered and built Sam Son. Following are special art performances by artists to praise Sam Son's beauty and change as well as the tale of banh chung banh giay.
In particular, one of the special and attractive activities that catch everyone's interest and encouragement is the making Banh Giay contest between wards and communes in the area.
The competition teams passionately recreate every step of creating a traditional Banh Giay, demonstrating the creativity, bravery, power, and unity of the Sam Son people. After the festival is over, the Banh Giay is distributed among the residents so that everyone can share in the good fortune and have a prosperous and peaceful year.

The Banh Giay is distributed among the residents to have good fortune and a prosperous and peaceful year
The Banh Chung - Banh Giay Festival not only helps the locals' spiritual lives but also enhances Sam Son's tourism offerings by giving the city the appearance of being a civilized, modern coastal tourist destination that is nevertheless steeped in traditional culture.