The 3rd Vietnam Banh Mi Festival In Ho Chi Minh City

The 3rd Vietnam Banh Mi Festival in Ho Chi Minh City will take place from March 21 to 24, 2025, at Le Van Tam Park. This event honors the nation's iconic dish and showcases the richness and diversity of Vietnamese cuisine to visitors. The festival is expected to attract thousands of attendees with numerous exciting activities. It will be a major highlight among the culinary events of 2025.

Introduction to the Banh Mi Festival

Following the success of the previous two versions, the 3rd Vietnam Banh Mi Festival 2025 will be held from March 21 to 24, 2025, at Le Van Tam Park, District 1. Organized by the Ho Chi Minh City Tourism Association, the event aims to honor and promote Vietnamese Banh Mi recognized as a culinary symbol of the country. With the theme "Crispy and delicious banh mi - Rich and flavorful coffee", this year's festival promises to deliver unique experiences to visitors. It also offers an opportunity to reflect on the journey of Vietnamese Banh Mi’s development over the years.

The festival celebrates the iconic banh mi with global flavors and unique experiences

Festival scale and main activities

The 3rd Vietnam Banh Mi Festival with hundreds of booths and unique culinary experiences. This event celebrates the rich history and global appeal of Vietnamese Banh Mi.

Expanding the festival with hundreds of booths

This year, the festival will expand with 150 - 180 booths, expecting to attract over 150,000 domestic and international visitors. The booths will showcase and sell a variety of Banh Mi, from traditional to modern versions, along with a diverse selection of accompaniments. Food lovers will have the chance to explore creative Banh Mi variations they have never seen before.

Cultural exchange and culinary experiences

Visitors can participate in interactive activities, sharing experiences with master bakers, chefs, and culinary enthusiasts. Guests will have hands-on experiences making Banh Mi, tasting Vietnamese coffee, and discovering the perfect pairing of these two iconic Vietnamese delights. Additionally, food-themed seminars will provide deeper insights into the art of Banh Mi making.

"Banh Mi Then and Now" exhibition

A special exhibition area, "Banh Mi Then and Now", will showcase the history and evolution of Vietnamese Banh Mi over different periods. It will highlight its journey from the traditional form to today's innovative variations. Historical images and stories behind each stage of development will allow visitors to appreciate the pride-filled journey of Vietnamese Banh Mi.

Visitors can enjoy hands-on Banh Mi making, coffee tasting, and expert-led culinary seminars

Grand Banh Mi feast and record-setting event

A festival highlight is the grand Banh Mi feast, a buffet of unique Banh Mi from various countries, paired with Vietnamese coffee and more. Notably, the event will set a record by preparing 100 different Banh Mi accompaniments made from seafood ingredients. These will be displayed on boat-shaped model, symbolizing the journey of banh mi reaching global shores. This remarkable event will leave a lasting impression and spread pride in Vietnamese cuisine.

Participation of famous brands

The 3rd Vietnam Banh Mi Festival will feature many renowned domestic and international brands. This makes it a great opportunity for visitors to explore the diversity of this iconic dish. Famous Vietnamese bakeries like Banh Mi Huynh Hoa, Banh Mi Hoi An, and Banh Mi 362 will showcase their signature flavors and unique recipes loved by locals and tourists.

Beyond Vietnam, the festival will also feature participation from well-known international brands, including those from France, the U.S., and Japan countries with deep culinary traditions and unique takes on bread and sandwiches. This global presence will create a fascinating cultural and culinary exchange, allowing attendees to experience how different regions interpret and incorporate Banh Mi into their food scenes.

The festival showcases top Vietnamese and international Banh Mi brands, offering a unique cultural and culinary exchange

The event is expected to further elevate the international reputation of Vietnamese Banh Mi, solidifying its status as a globally recognized street food. The festival celebrates Vietnam’s culinary heritage and expands Banh Mi to global markets.

The festival’s impact on culture and tourism

The 3rd Vietnam Banh Mi Festival honors the nation’s iconic dish and promotes tourism and showcases Vietnamese culinary culture to the world.

Honoring Vietnamese culinary heritage

The 3rd Vietnam Banh Mi Festival is a celebration of the nation’s beloved dish and a chance to introduce and promote Vietnamese culinary culture to international friends. The event helps cement Vietnam’s position on the global culinary map while fostering creativity and growth in the country’s food industry. It also highlights the increasing global appeal of Vietnamese cuisine.

Boosting tourism and the local economy

With its large scale and diverse activities, the festival is expected to attract hundreds of thousands of visitors, contributing to the growth of tourism and the local economy. Businesses, restaurants, hotels, and other service providers will have the opportunity to showcase their products and services to a broad audience, driving sustainable growth in Vietnam’s tourism and food industries. The festival also serves as a platform for businesses to connect with partners and expand their markets.

The festival boosts tourism and the local economy, offering businesses a platform to showcase, connect, and grow

Opportunities for food businesses and startups

In addition to well-established brands, the festival offers opportunities for food startups to introduce their products. Startup booths will have access to tens of thousands of potential customers, helping them expand their market reach and build brand awareness. This serves as a crucial stepping stone for small businesses to connect with their target audience and establish a strong presence.

The 3rd Vietnam Banh Mi Festival is not just a culinary event but also a cultural landmark, spreading the value of Vietnamese cuisine to the world. Don’t miss the chance to explore and savor the most delicious Banh Mi at this year’s festival! Book your trip to Vietnam now and indulge in the world’s best Banh Mi at the festival!