Sep - 18 - 2023

Ao Ba Ba Festival - Hau Giang 2023 is being held for the first time, promising to be a unique and impressive festival. The Festival will take place at the end of September in Vi Thanh City, Hau Giang province with many rich activities imbued with the traditional values of the nation, the breath of Southern culture combined with other diverse activities.

About the festival

The Ao Ba Ba Festival, which will take place from September 29 to October 1, will highlight the lovely elegance of Ao Ba Ba, a traditional clothing of southern Vietnam.

Activities of the festival

The Festival will have activities taking place in advance such as AI technology painting contest, organization of a food court with the theme "Vi Thanh Flavour", display of the province's OCOP products, stalls selling and sewing Ao Ba Ba takes place from September 25 to October 1.

At the food court, stalls selling and sewing Ba Ba shirts will be about 10 - 15 stalls introducing other typical dishes of the province such as folk cakes, pancakes, OCOP products.

Many interesting activities take place before the festival

The festival takes place with many diverse activities such as art performances, fashion, music, cuisine, photo exhibitions, painting competitions, parades,... imbued with national traditional values and literary breath Southernization combined with other diverse activities.

Special features of the festival program

At the outdoor performance stage, artists will bring unique artistic performances imbued with Southern cultural identity. In addition, visitors can enjoy Hau Giang's specialties, such as Cau Duc pineapple, featherback (2 specialties of this land) and participate in interesting folk games.

Visitors will be able to admire photos of ao dai from past to present, from the time when Southern girls wore simple, rough fabric ao dai to modern, luxurious ao dai collections of famous designers.

The special highlight of the festival is the collection of Ao Ba Ba made from Cau Duc pineapple fabric (a type of Queen pineapple grown on alum soil in Hau Giang) combined with silk made by silk weavers in Bao Loc (Lam Dong province) and Nha Xa (Ha Ham province).

Ao Ba Ba is a symbol of the gentle beauty of Southern ladies.

Meaning of the Ao Ba Ba Festival

Ao Ba Ba Festival in Hau Giang is an event to promote and introduce the image of Hau Giang land and people, the province's development potential to domestic, foreign and international tourists, and to call for investment attraction into the province.

At the same time, the festival is also an event to celebrate the 20th anniversary of the establishment of Hau Giang province (January 1, 2004 - January 1, 2024). Through the event, the aim is to introduce the economic, cultural and social achievements of Hau Giang province after 20 years of establishment and development.

In addition, the event also aims to honor Ao Ba Ba and Southern women in general, and Hau Giang province in particular. Through that, honoring the spiritual beauty and cultural beauty of Hau Giang - Southern women through the image of the Ao Ba Ba.

This event will contribute to promoting the image of the land and people of Hau Giang

Ao Ba Ba Festival promises to be a unique cultural celebration, but one that is close, meaningful, and rich in Southwest character. Make a trip to Vietnam to attend this festival and learn more about the Vietnamese!

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