Jan - 27 - 2026
Han Market Da Nang is the vibrant, beating heart of the city's commercial and cultural life. For over 80 years, this bustling indoor market has served as a vital hub for locals and a must-visit destination for travellers seeking an authentic Vietnamese experience. It’s a sensory overload in the best way possible, a whirlwind of colorful sights, enticing smells, and the energetic hum of commerce. If you're hunting for the perfect souvenir, eager to taste iconic local street food, or simply want to immerse yourself in the daily life of Da Nang. Here at GTrip, we've put together the ultimate guide to help you navigate this iconic landmark, covering its history, what to buy, what to eat, and essential tips for the best possible visit.
Han Market is a sprawling two-story complex situated in a prime location in Da Nang's City centre, making it easily accessible to any visitor. It stands as one of the most significant and historic Da Nang markets, offering a comprehensive glimpse into local life. It’s an unmissable stop on any Da Nang itinerary.

Han Market is a centrally located, two-story landmark that offers an authentic glimpse into local life and is a must-visit stop in Da Nang
Thanks to its central location, getting to Han Market is simple and convenient from almost anywhere in the city.
Established in the 1940s, Han Market has a rich history that mirrors the growth of Da Nang itself. What began as a spontaneous trading spot for a small community has evolved over 83 years into a massive commercial landmark covering 28,000 square meters. Today, its two floors house 576 booths and attract a constant stream of locals and international visitors. Its prime location near four of Da Nang's main streets, Tran Phu, Bach Dang, Hung Vuong, and Tran Hung Dao, cemented its status as a central trading point. The market is renowned for its diverse offerings, especially its aromatic spices, high-quality fish sauce and other dried foods, beautiful fabrics, and unique souvenirs.

Han Market has grown from a small trading hub into a historic two-story landmark famed for its spices, dried foods, fabrics, and central role in Da Nang’s commerce
The Han Market Da Nang is neatly organized into a two-story building, making navigation relatively straightforward. Each floor caters to different needs, with the ground floor serving mostly locals and the first floor designed more for tourists and shoppers looking for non-food items.
Han Market is a treasure trove of goods, offering everything like edible souvenirs, handcrafted treasures. Here’s a breakdown of the best things to look for.
The fresh seafood section on the ground floor is a captivating spectacle of local life. While primarily a spot for residents to purchase their daily groceries, it offers a fascinating glimpse into the region's bountiful coastline. You'll see vendors expertly handling live crabs, massive shrimp, glistening whole fish, and buckets of fresh squid, all caught that morning. The lively chatter of bargaining and the organized chaos of the wet market provide an authentic sensory experience. Though most tourists won't be buying fresh fish to cook, a walk through this section is essential to understanding Da Nang's deep connection to the sea.
This is where you'll find the soul of Vietnamese cuisine. The ground floor is packed with stalls selling essential ingredients that make perfect, authentic souvenirs. Look for high-quality fish sauce and the hyper-local speciality, fermented fish paste, which is a key component of many Da Nang dishes. You can also buy a wide variety of dried seafood, crispy rice paper, dried noodles, and local delicacies. Don’t miss out on pre-packaged specialities like beef sausage and sesame dry cakes. These are a delicious and easy-to-transport taste of Da Nang.

Established in the 1940s, Han Market has grown from a small trading hub into a historic two-story landmark famed for its spices, dried foods, fabrics, and central role in Da Nang
For travelers looking for gift-friendly treats, the specialty food section is a goldmine. Stalls here specialize in pre-packaged local snacks, sweets, and cakes that are perfect for taking home. You’ll find a wide selection of coffee from the Central Highlands, artisanal teas, and various dried fruit candies. Many vendors offer vacuum-sealed packages of popular items like dried squid or beef jerky, ensuring they stay fresh for your journey home. This is the most convenient spot in Han Market to buy food souvenirs without worrying about packing or transport.
The first floor of Han Market is a hub for fashion and textiles. While you can find plenty of ready-to-wear T-shirts, elephant pants, and summer dresses, the real highlight is the fabric and tailoring section. One of the most unique experiences is getting a custom ao dai tailoring han market service offers. You can choose from hundreds of beautiful silk and brocade fabrics, get measured on the spot, and have a stunning traditional Vietnamese tunic made for you, often within a few hours or by the next day. It’s an affordable and memorable way to get a perfectly fitted, one-of-a-kind souvenir.

The first floor is famous for fashion and tailoring, especially quick, custom-made ao dai crafted from a wide selection of fabrics
If you’re searching for beautiful, lightweight souvenirs, look no further than the handicraft stalls. These areas are filled with expertly made products crafted from natural, local materials. You will find an incredible variety of woven rattan bags and purses, which are both stylish and practical. Additionally, there are decorative bamboo items, traditional conical hats, comfortable straw sandals, and other lightweight crafts. These items reflect traditional Vietnamese artistry and make for excellent gifts that are easy to pack in your luggage.
Han Market experience isn't confined to the building itself. The four streets encircling the market are just as dynamic, offering a range of essential services and more shopping opportunities. If you need to exchange currency or withdraw cash, you’ll find several banks and ATMs along the main roads. The area is also famous for its gold and accessory shops, where you can find intricate jewelry. The surrounding area is packed with fashion shops, souvenir stores, cafes, and restaurants, making it a convenient one-stop spot for shopping and dining.

Han Market’s handicraft stalls offer lightweight, beautifully crafted souvenirs like rattan bags and straw sandals that showcase traditional Vietnamese artistry
Han Market is a paradise for food lovers. The ground floor hosts a bustling food court where you can find some of the best and most affordable local dishes in Da Nang. Just pull up a plastic stool and point to what looks good.

Han Market’s lively food court is a must-visit for food lovers, serving a wide range of authentic Da Nang dishes at very affordable prices
Han Market’s central location makes it an excellent starting point for exploring some of Da Nang’s most famous landmarks, all within easy walking distance.
To make your trip to Han Market smooth and enjoyable, keep these tips in mind.

Visit early with cash, bargain politely, stay aware of your belongings, and end your trip with a relaxing sunset walk by the Han River
Before planning your visit, many travelers have common questions about Han Market Da Nang, from whether it’s worth seeing to how to shop like a local. The answers below will help you make the most of your time at this iconic market and enjoy a smooth, rewarding experience.
Absolutely. Han Market Da Nang is one of the most worthwhile attractions in the city. It offers an authentic glimpse into local life, is a fantastic place for souvenir shopping, and has a food court serving some of the most delicious and affordable local dishes. It perfectly combines culture, food, and commerce in one vibrant location. Even if you don't plan to buy anything, a visit is essential for the experience alone.
The best time to visit is in the morning, between 8:00 AM and 11:00 AM. During these hours, you can experience the lively local shopping atmosphere before the peak tourist crowds and midday heat arrive. However, visiting in the afternoon (around 3:00 PM to 5:00 PM) is also a great option, as the market is still buzzing with energy and the food court is in full swing.
Yes, bargaining is not only allowed but also expected, especially for non-food items like clothing, souvenirs, and fabrics. Prices for food in the dining area are generally fixed. When shopping for goods, a good rule of thumb is to politely offer a price that is about 20-40% lower than the initial asking price and negotiate from there. A friendly attitude and a smile go a long way.

Bargaining is expected for non-food items, so negotiate politely with a smile, while food prices are usually fixed
Han Market Da Nang is an institution and a window into the soul of Da Nang. Blending flavorful street food, fragrant spices, and brilliant textiles, the market creates an experience that’s both immersive and unforgettable. It's a place to engage your senses, practice your bargaining skills, and leave with both unique souvenirs and lasting memories. We hope this guide helps you explore every corner of this amazing market. For more insider tips on Vietnam, be sure to check out other Da Nang guides from GTrip.